A Quest for Wellness
AXIOM was founded on a simple yet profound mission: to make healthy living more accessible and enjoyable through nutritious beverages. For its founder, Mr. Mubarik Cheema, this vision was deeply personal—a journey born from his own experiences.
Despite maintaining a careful diet, Mr. Cheema faced health challenges that prompted him to dive into extensive research and adopt a disciplined lifestyle. Through a balanced diet enriched with nutrient-packed foods and regular exercise, he discovered the transformative impact of healthy living.
An Idea Sparked Abroad
During a visit to Germany, he encountered a café where customers could customize their own healthy drinks by blending fresh ingredients. Inspired by this concept, Mr. Cheema envisioned bringing a similar idea to the Philippines, but with a unique twist: making it simpler, more convenient, and affordable. His goal was to combine premium ingredients into one ready-to-enjoy beverage that would deliver both health benefits and great taste.
Turning Vision Into Reality
Founded in 2015, AXIOM began as a vision to create a product that embodies health, wellness, and flavor. With the expertise and guidance of his brother, Prof. Dr. Abdul Majeed Cheema—a biologist and PhD graduate from Oxford University—they developed a distinctive blend of wholesome ingredients. Together, they created a product that harmonizes wellness and flavor, designed to fit effortlessly into everyday life.
This is the essence of AXIOM: a perfect balance of health and indulgence.
Watch Our Story Unfold
Hear directly from Prof. Dr. Abdul Majeed Cheema as he shares the story of AXIOM, the science behind our products, and his vision for a healthier world.
Our Mission
Nurturing Health Naturally
We are committed to providing a line of foods and beverages crafted with all-natural, chemical-free ingredients. Our goal is to empower individuals to embrace a healthier lifestyle and enjoy the benefits of a long, vibrant life.
Empowering Through Innovation
By introducing professional affiliate marketing strategies, we aim to create new opportunities for individuals to maximize their earnings and achieve financial freedom.
Our Vision
Expanding Wellness
Offering an ever-growing range of natural products that not only delight the taste buds but also inspire a healthier way of living.
Transforming Success
Revolutionizing affiliate marketing to empower ordinary people to achieve extraordinary success by building a life they love, one step at a time.
Meet the Minds Behind AXIOM
Dr. Abdul Majeed Cheema
INVENTOR
Prof. Dr. Abdul Majeed Cheema, a renowned biologist and University of Oxford PhD graduate, is celebrated for his expertise in health-related research and his commitment to education. A former Pro-Vice Chancellor at the University of Lahore's Institute of Molecular Biology and Biotechnology (IMBB) and Chair of its Zoology Department, his work encompasses critical health issues, including iodine deficiency, congenital diseases, leprosy, diabetes, and cardiovascular health.
As the scientific backbone of AXIOM, Dr. Cheema has played a pivotal role in ensuring the brand's products are grounded in science and optimized for wellness. His dedication to promoting healthier lifestyles is evident in every product, reinforcing AXIOM’s commitment to quality and integrity.
Beyond his academic and scientific contributions, Dr. Cheema has been a passionate advocate for community welfare, serving as President of the Rotary Club of Lahore Model Town (2018–2019). He is currently authoring research books in Germany to inspire and guide future researchers and scholars.
Mr. Mubarik Cheema
FOUNDER
The visionary behind AXIOM, Mr. Mubarik Cheema’s journey began with a personal quest for health and wellness. Experiencing firsthand the transformative power of clean, natural foods, he devoted himself to research and experimentation, uncovering the incredible benefits of balanced nutrition and a disciplined lifestyle.
Inspired by a café in Germany that served customizable, healthy beverages, Mr. Cheema dreamed of bringing a similar concept to the Philippines—but in an even more accessible and impactful way. By combining his knowledge with innovative ideas, he created AXIOM, a brand dedicated to making wellness an everyday ritual.
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